Adobe Summit: Customer Acquisition Session
30 Mar 2025 » Summit
The Adobe Summit 2025 is now a distant memory. If you had followed my LinkedIn posts, especially the last one, you would have seen that I had an amazing time there, so much so that I would have done it all over again. I know it is not for everybody, as a coworker told me that she could not wait to get back home.
The highlight of my participation at Summit was my session with Anish Raul, where we explained how Sling TV converted anonymous visitors into paying customers. The session was part of the customer acquisition track, hence the title of this post. Many of you requested the session recording, so here you have it. You will not have to read today a post from me, just watch a video. Find a good moment for it, as it is 40 minutes long.
Before the Login: How Sling TV Turns Anonymous Visitors into Customers - S930
I hope you learn something new from it.