Articles by category: Content

You have likely heard about Content Supply Chain. In summary, this is a set of processes and tools that work together to facilitate the creation, distribution, and optimization of content. The previous link will describe it in more detail. The concept is not really new, it is just now becoming more prevalent. However, the idea of “supply chain” can be applied to multiple constructs, not just content. And this is where Experience Supply Chain enters the scene. Have you heard about it?

I started my career at Adobe as an Adobe Analytics consultant. This means that I was on the data side of the data-content divide. I have always been cautious when diving into the content side, although I have managed to run Adobe Experience Manager (AEM) on my own laptop and in a cloud provider. Recently, one of my customers started a transition from traditional AEM to AEM Edge Delivery Services (EDS), so I decided to give it a try.

Unless you have been living in a cave, you must have heard the term Generative AI, or GenAI for short, recently. The best example is ChatGPT, which has taken the world by storm. Adobe, on its side, has also been working on this technology and it is now available in some tools. I have to admit that it has taken me some time to start playing with it, as my main project has eaten all my time. However, I have finally started digging into it. I am far from an expert, but I wanted to share with you what I have learned and my point of view on where I think it should go to.

I first heard about Content Supply Chain (CSC) as we were approaching Adobe Summit 2023. For some reason, it did not feel to me as something revolutionary. It was rather a concept that made a lot of sense, and that had already existed before, but nobody had given it a catchy name. And we all know that humans love naming things. If you have never heard of this concept, this post is for you.

If you come from the Adobe Experience Manager (AEM) world, I do not think this post is for you; you already know what I am going to explain. However, if you are working with other Adobe solutions or are just starting to learn AEM, I hope to give you an initial overview of what Experience Fragments (XF) are.

One of my clients has recently asked me to implement this integration. While it is documented in the Experience League and I have managed to configure it, I believe the documentation could be clearer. My understanding of Adobe Analytics has also helped to fill the gaps. So, if you are trying to set this integration up, I hope this tutorial is what you are looking for.

I have had to recently help a customer with the integration of Adobe Experience Manager (AEM) with Adobe Launch. If you have been following this blog for a while, you already know that my area of expertise is not precisely AEM, so I had to do the whole process to learn it first. To keep it handy for the future, I thought I would share the experience with all of you.