Sharing my experience as an Adobe consultant

23 Feb 2015

Use a Tag Manager

Back in the old days, the only way to add Web analytics code to a website, was through manual coding. If you were using Adobe Analytics, you would need to add two pieces of code into the website: the s_code and the on-page code. The s_code is a JavaScript file with common code for Adobe Analytics (SiteCatalyst) and the on-page code contains the page-specific data.